Starting a new adventure

You’ve got an awesome idea, you have ways to fund your business and have found the perfect location. What’s next…?

Starting up your own microbrewery is an exciting opportunity, but in order to be successful all brewers need careful planning and suitable microbrewery equipment.  Here we have listed four important items that all breweries need to consider to help them keep their drinks flowing!

Get your brew on

Reliable brewing equipment is an absolute must for every microbrewery owner.  While choosing proper accessories you need to consider one key factor – your budget!

Whether you’re upscaling your homebrew production, entering into the craft beer market or creating your own range of lagers and ales – choosing the right equipment doesn’t have to be costly from the offset. If you’re starting with a tight budget there are lots of places online where you can get reasonable second hand brewing kits from, including mash, fermentation, filtering and cooling systems.

Don’t be pressured into blowing your budget on expensive new equipment, there are plenty of affordable options out there!

Recipe for success of your microbrewery

Most people know that there are four main ingredients which you need to make beer:

  • Water
  • Hops
  • Yeast
  • Malted barley

Seems simple, right?  And it is!  But the key to making your beer stand out from the rest is the combination – there are thousands of ways to mix these simple ingredients which will impact on the taste and quality.

Get creative and brew up a batch!  By experimenting with different quantities and grains you’ll soon have the recipe for your own secret blend.

Are you bottling it?

Bottles, cans or jars?  The container you chose will say a lot about your ale.  Before making your decision, think about your brew, your target market and where you hope to sell – your packaging is the first thing most punters will see – it’s important to make sure that it portrays your image and gives off the right message.

Mark of approval

In order to sell your product, microbreweries must label their products with batch numbers and dates to meet beverage labelling legislations.

Running label prints and in-line inkjet systems can be costly!  This is where our versatile range of handheld inkjet printers can help. Our machines are aimed at small to medium volumes of production, from 100 – 10,000+ prints per day. Something the bigger breweries and their in-line inkjet systems would struggle with, because they need to work to much bigger volumes to be efficient and reliable. As a microbrewer you need to have much more flexibility in the equipment that you buy. Using a REINER machine (like 790MP and 792MP – which are perfect for marking both the bottle and the label – or R970 Graphic), you could be printing your labels with the batch code and or the best before date, you could move onto printing that same information onto the presentation boxes, and finally any outer cartons that might be used for storage, giving you and your customer traceability.

If you’d like to find out more about batch printing and product labeling, please get in touch.

Good luck!

If you’re thinking about starting your own microbrewery, we wish you every success in your exciting new adventure!

We love to hear from our readers.  Comments about this blog or suggestions on what you’d like us to write about next are always welcome!