Working with a variety of industries from breweries, artisan bakeries and aerospace engineers to pharmaceutical companies, we get asked to mark onto many varieties of packaging. When it comes to branding to a target audience of millennials, glass is definitely becoming a more popular choice, and despite the costs this could be why:
According to the GPI, “glass is 100% recyclable and can be recycled endlessly without loss in quality or purity — something few food and beverage packaging options can claim.”
This means when it comes to an eco-friendly packaging hierarchy glass sits at the top of the tree, with tin cans’ second, and plastics making up the rear.
While you might be paying double the cost to opt to produce your product using glass, it can be built into your marketing and brand identity, and consumers could potentially re-use and refill, giving better value for money.
The other trade off which is hugely debated is that the increase in food packaging has greatly reduced the level of food waste by increasing shelf life. This is acknowledged by environmentalists, but greater emphasis is still on what happens to this packaging after use, and how difficult it is to recycle multi layered plastics. Is the increased shelf life a valid trade-off for the environmental impactions it causes?